Impact of Junk Food on Health

Impact of Junk Food on Health Junk Food Impact on Health Junk foods are called fast foods. As the name says they are easy to prepare and can be consumed very quickly. They are low in nutritional value and have fat, salt etc. in it that cause ill effect on consumer’s health.. The term ‘Junk food’ was coined by Michael Jacobson, director of Center for Science in 1972 in the public interest to raise attention among people about the issue of junk foods that has high calories and a lack nutritional value. Junk food contains sugar in high quantity, trans fat, polyunsaturated fat salt and numerous food additive such as monosodium glutamate (MSG) etc. and lack healthy nutrients that are required by body like protein, vitamin and fiber etc. They are popular because it requires a very simple process to manufacture and to consume. It is also popular because their taste and has a long shelf life which may not require refrigeration. It is quite popular in the developed countries like USA, Canada etc. because of a fast lifestyle. The junk food advertising also plays important role in its popularity. It should be avoided at all cost because it lacks energy and important nutrients required by the body and also has many health effects too. Eliminating the temptation for junk food and developing the awareness for health fitness like going to gym regularly and banning junk foods in schools can be helping in avoid the junk food and also shifting to the healthy foods can help in avoiding it. In the UK, the food standards agency do not use the term ‘junk food ‘and describe food ‘HFSS’ (high fat, sugar or salt). They state that has foods can form part of a balanced diet, but research show that children diet contain too much fat (especially trans fat) salt and suger. Americans eat the most fast food, but the Japanese spend the most on take away (home delivery) according to a research conducted by Euro-monitor International. The high level of per capita consumption demonstrates the importance of fast food in life style in these countries. Burger dominates the US fast food industry as it taking more than half of total fast food expenditure. There are many types of junk foods available in the market like sodas, pizzas, burgers sandwiches and French fries etc. They are many companies that provide these foods like McDonald’s, Burger King, and KFC etc. There are some foods like cheese chili, pav bhaji and gyro though they are not considered as fast foods but it contain less nutritional value and are made in oils as a result of that it can be considered as junk food. Similarly during the breakfast time some people like to eat cereals and considered them healthy but it contains high quantity of salt, sugar and fat as a result of that it could trigger various problems and has long time effects. Junk food Facts and Marketing According to the article published in US News on 11/5/2013 different facts related to marketing like In 2012 the fast food industry spent $4.6 billion to advertise junk food and the main audience was children and teen. A report by Yale shows that in 2013 33% of children consumed fast food and whereas 41% of teens ate fast food. The most worry some was everyday day it contribute an increase of 126 calorie in kids and whereas in teens it is 310. There are different ways to advertise fast food like TV ads social media and mobile ads. According to the report out of 5,427 meal combinations of junk food only 33 met recommended nutritional standards. There are different marketing strategies that junk food companies follow to promote it. Many of the companies like subway, McDonald’s etc. offer loyalty programs. This is the most important way how they advertise it. It is based on the frequency you buy it and based on that you get a gift after some frequent visits like get a free meal etc. Another strategy they use is termed as Collectibles. With this they get customer particularly that children watch and enjoy. What they do is they find movies , cartoons and when parents buy kids meal, they provide a free gift as a result people do come back to collect all the collectibles. They also use societal marketing. According to Assistant Professor of clinical marketing in University of Southern California Lars Perner says â€Å"social marketing is designed more for getting ideas across than making sales†. With the help of this consumers that relate to ideas patronize fast food restaurant in turn. Problems related with Junk foods They are many problems related to junk food: High in Fat Content: Junk foods like pizzas, chips, sandwiches etc contain high quantity of saturated fats. They fats are not easy to digest as a result of that it gets accumulated as a result of that people gain weight which results in over weight leading to obesity. All this could trigger many problems related to heart and high blood pressure etc. High salt Content: Fast foods contain salt in more quantity as required by the body. Salt results in increase of blood pressure. Too much salt is not good for body as result of people might suffer from hypertension. High sugar content: Sodas and biscuits etc. contain sugar. Everyone likes sweet taste but sugar has its own disadvantages like too much sugar rots the teeth and could trigger a lot of tooth problems like ache etc. Excessive amount of sugar increase the sugar content in the body and as a result of that people could suffer from diabetes. I personally feel that it contains sugar , salt and fat that is needed but in contrast to that it contains in excess quantity as a result of that people suffer from it. Why junk foods are popular There was a research conducted in 2005 in Minneapolis area were 600 people were interviewed and was found that there are multiple reasons why people prefer it. The chart is based on the 600 people that was interviewed in the Minneapolis in 2005 and was published on the webmd.com by Miranda Hilti. Due to following reasons people prefer junk food over homemade nutritious diet: Time: People are addicted to eat junk food in spite of knowing its harmful effects because it is easy to prepare and can be consumed very quickly. It saves a lot of time and as it is cooked in oil and contains sugar and salt, is added it to its taste. We eat it while going for job or when we do not want to cook or while watching movies etc. Taste: Moreover not only time but also its taste because of salt , sugar and oil, people prefer it. Junk foods like chips and biscuits etc do not require to be refrigated and can be put on shell. So it has more shelf life. Junk food packing is so simple that it could be transported from one place to another easily and hustles free as compared to perishable foods. Junk foods are cheap as compared to homemade food. Harmful effects of Junk food: Obesity: When people are having excess fat or weight, then person is termed as obese and is suffering from obesity. It is a global problem. Based on the research it is found that 33% of the people in the US are suffering from it. Medically normal body mass indes should be between 20-25. But when it is more than it person is termed as overweight. But when person has BM I of 30 or more than he is suffering from Obesity. All this is caused because of trans fat in the junk food. Diabetes: Junk food contains high amount of sugar as a result of it people could suffer from it. It is of 2 types Type 1 and Type 2. Type 2 is caused because of junk food consumption. Hypertension: High amount of salt is present in junk food. As a result of that when people consume junk food it increase the blood pressure of the body. Excessive amount of salt in body could lead to hypertension, which could trigger many other problems related to the heart and obesity is also a cause of it. Heart Problems: Junk food fats get clotted in the heart arteries which could increase the chances of heart attack. It takes more time to treat it and is medically expensive. Cavities: The junk food gets accumulated on tooth spaces as a result of that it forms plague and ultimately causes cavities. This is quite popular among children. It could also trigger kidney diseases related to renal or polyuria because of salt and sugar present in junk food Junk food contains artificial flavors and preservatives which could cause asthma. Junk food is prepared with lot of additives and chemicals and some people can get allergic to it and it cause skin problems like rashes etc. Overweight people could suffer from digestive cancers as well. Moreover the junk foods makers do not do anything for healthy living and people could also suffer from digestive problems like food poisoning etc. Reasons to avoid it: Lack of energy: In order to remain healthy body requires vitamins , minerals , proteins etc but junk foods lacks all these which leads to weakness in people. Poor Concentration: This is also caused result of junk food. Some people eat a lot and because of that there is lack of oxygen , nutrients which makes people dowsy and other problems. High Cholesterol: It causes heart problems as it blocks the persons arteries. It is not limited to it and also affects liver where it is metabolized. It permanently damages it. Heart Diseases : It is major cause of it because arteries gets blocked because of plague formation as a result of that heart needs to put extra effort to pump blood. But it causes lack of blood in heart and triggers heart attacks. Low nutritional Value: If you want to give a rating regarding the nutritional value then it will be 1 out of 10. When we make junk food nutritional is lost so they add syntactic nutrients to it in order to compensate which causes many diseases and effect our health adversely. Addictive: Salt and sugar are added to make the food tasty but they are highly addictive as it simulates receptors in the brain and people feel goods because the dopamine levels increases as a result of this. Many chemicals like MSG , artificial colors etc are added to prepare junk food. Medical report states that MSG causes obesity. Similarly junk foods are canned and free zed as a result of that it loose flavor so chemicals are added for flavors but it affects our health.

An Analysis of Eudora Weltys A Worn Path Essay -- Worn Path essays

A Worn Path – An Analysis       The short story "A Worn Path" by Eudora Welty, is a descriptive story of a grandmother's difficult journey, for a grandson she loves. Her devotion to her grandson and wanting to provide him with a better lifestyle, was her motivation to overcome these trials. On this trip, Phoenix Jackson, the grandmother, struggles against old age, nature, and reality.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Phoenix Jackson was certainly a dedicated old lady. She refused to give up, despite the odds against her, to help her grandson. Her grandson was very sick, and needed certain medication to live. After traveling miles through wilderness, barbed wire, thorn bushes, and being confronted by a white man with a gun, she still persisted on her path. She didn't care about the consequences to her self on her journey. Her only concern was that little boy, who was sick at home, waiting for her. In a time period when whites had the say over blacks, she took a great risk in disobeying the white hunter, he told her "Now you go on home, Granny"(215). To which she replied, "I bound to go to town mister"(215), and belligerently ignored him. She even risked her life in stealing 5 cents that the man had dropped, all for the sake of giving her grandson a gift.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On her weary voyage, Phoenix Jackson had to overcome the hardships that her old age brought. As she traveled miles as she was "moving a little from side to side" (212). Her speaking to the animals in saying, "Keep out from under these feet little bobwhite"(213), is possibly an example of her being senile. Another example of her seeming senile is when she sees a little boy bringing her marble cake; not realizing it's just an illusion. An example of her determination in overc... .... The moral may lie beneath the actual story, because the grandson's livelihood may not be the only one at stake through this journey. The woman, being old, may represent death. And the trip is her voyage to find life, or preserve what little life she has life. If she gives up, she loses that life, which is what the grandson is symbolic of. Her devotion to her grandson and her love for him, may be her motivation. But, her devotion to life is another. She accomplishes her goals by overcoming the struggles that old age and nature brought against her. By doing so, she's regained the life she loves, at least, until next year, when she travels that worn path again.    Works Cited Welty, Eudora. "A Worn path." Literature for Composition. Ed. Sylvan Barnet, Morton Berman, William Burto, William E. Cain, Marcia Stubbs. 5th ed. New York: Longman, 2000. 212-218 An Analysis of Eudora Welty's A Worn Path Essay -- Worn Path essays A Worn Path – An Analysis       The short story "A Worn Path" by Eudora Welty, is a descriptive story of a grandmother's difficult journey, for a grandson she loves. Her devotion to her grandson and wanting to provide him with a better lifestyle, was her motivation to overcome these trials. On this trip, Phoenix Jackson, the grandmother, struggles against old age, nature, and reality.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Phoenix Jackson was certainly a dedicated old lady. She refused to give up, despite the odds against her, to help her grandson. Her grandson was very sick, and needed certain medication to live. After traveling miles through wilderness, barbed wire, thorn bushes, and being confronted by a white man with a gun, she still persisted on her path. She didn't care about the consequences to her self on her journey. Her only concern was that little boy, who was sick at home, waiting for her. In a time period when whites had the say over blacks, she took a great risk in disobeying the white hunter, he told her "Now you go on home, Granny"(215). To which she replied, "I bound to go to town mister"(215), and belligerently ignored him. She even risked her life in stealing 5 cents that the man had dropped, all for the sake of giving her grandson a gift.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On her weary voyage, Phoenix Jackson had to overcome the hardships that her old age brought. As she traveled miles as she was "moving a little from side to side" (212). Her speaking to the animals in saying, "Keep out from under these feet little bobwhite"(213), is possibly an example of her being senile. Another example of her seeming senile is when she sees a little boy bringing her marble cake; not realizing it's just an illusion. An example of her determination in overc... .... The moral may lie beneath the actual story, because the grandson's livelihood may not be the only one at stake through this journey. The woman, being old, may represent death. And the trip is her voyage to find life, or preserve what little life she has life. If she gives up, she loses that life, which is what the grandson is symbolic of. Her devotion to her grandson and her love for him, may be her motivation. But, her devotion to life is another. She accomplishes her goals by overcoming the struggles that old age and nature brought against her. By doing so, she's regained the life she loves, at least, until next year, when she travels that worn path again.    Works Cited Welty, Eudora. "A Worn path." Literature for Composition. Ed. Sylvan Barnet, Morton Berman, William Burto, William E. Cain, Marcia Stubbs. 5th ed. New York: Longman, 2000. 212-218

Biological Differences that Exist Between Individuals in a Population E

Biological Differences that Exist Between Individuals in a Population Physical anthropologists view humans as biological organisms. Coupled with genetics and biochemistry, scientists can form a more complete picture of human anatomy, both past and present. Physical anthropology looks at human variation and evolution. Variation looks at the biological differences that exist between individuals within a population and at individuals between populations (e.g., body shape, size, and physiological responses). These differences in human biology are measured using a technique called anthropometry 1. In order to explain this diversity, physical anthropologists look to environmental conditions (including culture) and genetics. Taking these factors into account, the anthropologist attempts to formulate an evolutionary explanation for the differences. Human evolution looks at the bodily changes that have occurred over the years leading up to modern day Homo sapiens. In order to determine the changes that have taken place in human anatomy we rely on paleoanthropology, the study of human fossil remains, and primatology, and the study of other primates 1. Paleoanthropology helps us determine who our ancestors were, and when, how and why they evolved. Primatology allows us to see the similarities and differences between other primates and ourselves and allows us to trace these evolutionary relationships. For example, such a study has determined that humans share approximately 98.6% of their DNA (their genetic code) with gorillas, 98.8% with chimpanzees and 97.6% with orangutans 2. Approaching human variation from the perspective of the anthropologist leaves a vast field of study before the world of medicine. One of the most fascinating examples of human variation is the found in albinism. The word "albinism" refers to a group of genetically inherited conditions. People with albinism have little or no pigment in the eyes, skin, and hair (or in some cases in the eyes alone). They have inherited from their parents an altered copy of genes that does not work correctly. The altered gene does not allow the body to make the usual amounts of a pigment called melanin. Approximately one in 17,000 people have one of the types of albinism. About 18,000 people in the United States are affected 3. Albinism affects people from all races. The parents of most children wit... ...ion, Scriver CR, Beaudet AL, Sly WS, Valle D (eds), McGraw-Hill, New York, pp. 4353-4392 4. Haefemeyer, JW and Knuth JL. Albinism. Journal of Opthalmic Nursing and Technology. 10:55-62. 5. Witkop, CJ Jr, Quevedo WC Jr, Fitzpatrick TB, and King RA: Albinism, in Scriver CR, Begudet AL, Sly WS and Valla D: The Metabolic Basis of Inherited Disease, ed 6. New York, McGraw Hill, 1989, p 2905-2947. 6. Lewis, Ricki (1994) Human Genetics Concepts and Applications. Wm. C. Brown Publishers. 7. O'Donnell, F.E., Green, W.R., McKusick, V.A., Forsius, H. and Eriksson, A.W.: Forsius-Eriksson syndrome: its relation to the Nettleship-Falls X-linked ocular albinism. Clin. Genet. l7: 403-408, l980. 8. Renee Skelton. Charles Darwin : Evolution by Natural Selection. New York: Barrons, 1987. 9. Angela, Piero and Alberto Angela. (1989) The Extraordinary Story of Human Origins. Buffalo: Prometheus Books. 10. Leakey, L.S.B. and Vanne Morris Goodall. (1969) Unveiling Man's Origins: Ten Decades of Thought about Human Evolution. Cambridge: Schenkman Publishing. 11. Relethford, John. (1990) The Human Species - An Introduction to Biological Anthropology. California: Mayfield Publishing.

Identification of Bacteria in Wastewater Essay example -- Scientific R

The analytical techniques for direct detection, enumeration, isolation and identification many different types of pathogenic bacteria in wastewater and accompanying sludge require well-trained technicians. Also it's usually are unpredictable, difficult, hugely expensive, costly and time-consuming procedures. The task would be enormous if one contemplates the monitoring of hundreds of pathogens and parasites on a routine basis in water and wastewater treatment plants, receiving waters, soils and others environmental samples (Lucero-Ramirez, 2000 and Bitton, 2005). To avoid these problems, Toze (1997) reported that the indicator microorganisms are indicators of fecal pollution used to determine the relative risk of the possible presences of microbial pathogens. Indicator organisms are also used as models for the behavior of pathogens e.g. to determine the efficiency of treatment processes. In this study the bacterial load of the effluent samples examined in this study was summarized in Table 1. There are no significant differences between geometric means of TBC and TC cell number in all samples collected from STP1, STP2 and STP3. The log10 CFU /100 mL of TC of effluent samples collected from STPs was significantly different from the log10 of FC and enterococci cell number (P ≠¤0.05 as determined by ANOVA). The geometric mean values for the TC ranged from 6.12 to 5.39 log10 CFU /100 mL. Enterococci levels in treated effluent at STP1 were significantly less than STP2 and STP3. According to data collected from STPs under study, STP2 is specific for treated of the domestic sewage coming from medical centers, while STP1 treated the wastewater coming from laboratories that operate on the experiences of pharmaceutical in the educationa... ...tion complies with the WHO guidelines for unrestricted irrigation regarding the FC content (≠¤1000 CFU/100 mL or 3 log10 CFU/100 mL). According to Alcalde et al., (2003) the effluent which has these parameters can be used for unrestricted irrigation of several crops during the entire year without any additional disinfection treatment. This results were accepted by Deportes et al. (1998) who reported that during storage, indicators and pathogenic microorganisms remained either undetectable or at low level. Moreover, survivals of microorganisms that are associated with solids are more than when they are suspended in water (Straub et al., 1992). Works Cited Straub, T. M., Pepper, I. L. and Gerba, C. P. (1992): Persistence of viruses in desert soil amended with anaerobically digested sewage sludge. Journal of Applied Environmental and Microbiology (58), 636–645.

NET framework and common language runtime Essay

The . NET framework is a component of Windows that enables the running of more advanced applications and XML Web services (DePetrillo, 2002). One of the main aim of coming up with this framework is to enable applications to have a consistent object-oriented programming methodology. It is also useful in that it eliminate software deployment and the execution of code safely without problems of scripting and interpreted environments. Microsoft. NET is also referred to as Windows DNA, it was a Microsoft’s previous platform used for developing all enterprise applications. It includes a variety of proven technologies which are in the production they include Microsoft Transaction Server (MTS) and COM+, Microsoft Message Queue (MSMQ), the Microsoft SQL Server database. Common Language Runtime provides the . NET framework applications an environment to execute. These language runtime includes common type system Just-in-time compiler, manages memory and gives compiler the security required. Design of . NET and Common Language Runtime (CLR) The design of . NE framework gives of room for interoperability. .NET frameworks have a way of allowing applications which were developed in the framework to still operate in environments outside of . NET environment. The ability to access COM components is made possible by . NET developers which are in the SRIS and the System Services namespace. With this platform, communication between old and new applications is increasing and is becoming a reality. The design of . NET and CLR also allows for security implementation for applications. .NET has two features for security for their mechanisms for security. These two features include validation and verification, and Code Access Security. The latter feature uses the association with specific assembly (DePetrillo, 2002). Normally, the assembly source acts as the evidence regardless of whether they are installed on the local machine or has been downloaded from the Internet. This mechanism uses evidence to determine permissions that are given to the code. With other code, they can demand that calling code be given a specific permission. This demand normally enables CLR to countercheck the permissions; called call stack walk. This is a situation whereby for every assembly of each method in the stack is scrutinized for the required permissions. An exception is thrown if an assembly does not have the right permissions. When an assembly is launched, the CLR performs very many tests. Two of the tests include validation and verification. The verification purpose is to check if the code will do anything which is not safe. Also, . NET framework uses appdomains to isolate code running in a process (DePetrillo, 2002). The appdomains help when there is a crash in a system. In case one application crushes in a system, the other applications within that system will not be affected. An example of security problem is the buffer overflows. This is taken care of with the use of . NET framework. The stability of . NET is assured because it brings with it the end of manual memory management. The . NET framework does memory management by itself thus freeing the user the burden of doing this. The memory that was allocated for instantiations of objects meant for . NET is done contiguously from memory heap. This heap is normally managed by CLR. The . NET also manages garbage collection. This is done by the garbage collector which is compacting and non-deterministic. Memory leakage is an example of stability issue that is solved with the use of . NET framework. The last design feature added to . NET and CLR is the addition of class libraries. These libraries help in maintenance of the applications because one does not have to create applications afresh. Someone seeking to add some more functionality to their applications or do some maintenance will just use the class libraries available at their disposal to achieve all these. The class libraries is a collection of thousands of interfaces, classes, structures and enumerations that are aimed at adding functionality of core system and application services in order to ease programming. There are various classes that someone can use to manipulate the file system. For example there are classes to manipulate XML files, classes to manipulate databases, and serialize objects. In addition to the availability of vast collection of libraries in . NET, the user also has the capability of creating their own classes which they can use in many applications (DePetrillo, 2002). Advantages and disadvantages of . NET Framework Microsoft. NET offers a variety of features such as the time-to-market which are not found in others like the J2EE. It gives a fairly complete solution from the single vendor-Microsoft which may lack some higher end features. With the Microsoft. NET there is one place to get similar information since there is no question of what is the shared context repository. There is an established passport which is an active system. Microsoft. NET gives one the language neutrality when coming up with their new eBusiness applications thus allowing one to view other languages as one application. The cons It does not support a true web services since it lacks the support for ebXML. Microsoft. NET does not give tactics for improving the performance thus not allowing the developers to introduce errors into their systems. It requires qualified developers who are well educated and can handle more hand-holding. It is difficult to maintain since the . NET supports Win32 only in which a large number of machines are required. Microsoft. NET web services are not interoperable with the present industry standards since their BizTalk framework has proprietary SOAP extensions which do not support ebXML. References DePetrillo, B. A. (2002). Think Microsoft. NET. Que.

Book Analysis: The Rook

In The Rook by Steven James, there is a man who is a detective his name is Patrick Bowers but he also goes by the name Creighton which is his name for when he does undercover missions. Patrick Bowers is a special agent who has been summoned to take part in a dangerous case involving an arsonist who has began his reign of fires in San Diego. And the fires that are happening in San Diego are matching up to other events that may be linked to the same person who’s starting these fires. Soon Patrick Bowers finds out its not just fires he has to worry about its also kidnapping, a gruesome taunting video, and a suicide.Which Patrick witnessed as well as his niece. That same suicide happened right after he and his partner lien-hua are called in to look at a house suspected of arson which may be linked by the same person who has started the previous fires. There is a man who is wild and completely out of control and seems to be high off of drugs. Detective Patrick Bowers goes to try to calm the man down but the man reacts violent way, and the man starts to attack Patrick and has he goes to punch the man in the face he bites him in the arm and takes off running.As the man starts to run away he is then hit by a trolly and is run over. The character that I identify with most his detective Patrick Bowers, the reason that I identify with detective Patrick bowers is because my uncle is also a detective who also has delt with cases similar to this, only not as extream as Patrick bowers. My uncle and Patrick Bowers are very similar when it comes to their past my uncle just as Patrick bowers has dealt with things that he is not proud of. My uncle and Patrick bowers are also very family orientated people Patrick Bower has a stepdaughter my uncle also has a stepdaughter.And the main reason that I chose Patrick bowers to be a character that I really identified with is because he and my uncle seem to have really good hearts and would do anything to protect their families. â⠂¬Å" While investigating a series of baffling fires in San Diego, Special Agent Patrick Bowers is drawn into a deadly web of intrigue where nothing is as it appears to be with a killer on the loose and one of the world’s most deadly devices missing. Bowers is caught in a race against time to stop a criminal mastermind’s trap before it closes around the people he loves† < the Rook. com>

Red Bull Case Study Essay

1. What is the case all about? 2. What created Red Bull’s success? Where is the core franchise and benefit? Has the product’s positioning changed over time? What is the role of alcohol mixing to Red Bull’s success? 3. What is Red Bull’s success formula? For which kind of product/beverage categories will this formula work? How does Red Bull know when to turn on the advertising? What metrics would you use to make this judgment? 4. Why did the first U.K launch go awry? 5. What changes were made for the U.S market? Should other changes be considered? 6. Assume tough competition is coming. How can Red Bull protect its franchise? What actions would you recommend? 7. What should Red Bull’s competitors do? Coke? Pepsi? Anheuser-Busch? 8. If you were an investor in Red Bull, would you take your money and run or stay for the long haul? Needless to say, the brand has developed an image for power, speed, and recklessness1, and dominates the energy drink market all across the globe. As can be seen in Pricing Strategies, the energy drink is marketed as a premium product. Special ingredients like taurine and alpine spring water in addition to a high concentration of caffeine in a can half the size of other energy drinks are used to differentiate Red Bull from competitors Red Bull is known primarily for its dominating position in the energy drink business, selling its Red Bull Energy Drink. In Austria, the company has also started its own TV channel, called Servus. TV, and a cell phone service called â€Å"Red Bull Mobile†2 Red Bull sponsors not only many extreme sports athletes3, but also a Formula 1 racing team that won both the constructors’ and drivers’ championship in 2010 and 20114 Red Bull CEO Dietrich Mateschitz has also created the foundation â€Å"Wings for Life†, which seeks to support people suffering from paraplegia. The ultimate goal of the foundation is to make paraplegia curable5. Red Bull product was positioned not for specific occasions, but rather for a range of occasions. With the flexible brand positioning â€Å"Revitalizes Body and Mind,† Red Bull touted itself as suitable for such occasions such as when a long day is over, and a long night starts. On long sleep – inducing motorways. During intensive working days when the  date planner is filling up, and your energy reserves are emptying out.